CFF_Asthma2_Adrian Peterson

Endorsements for brand products from celebrities are not rare. A famous name attached to a product can boost credibility and brand awareness to a company. This year, two recognized leaders in professional sports have partnered with  specialty pharmaceutical companies to highlight medicines to treat various types of asthma  


Vikings running back Adrian Peterson  recently decided to partner with Mylan Specialty L.P. to become a spokesman for the Show Us Your EpiPens campaign. The campaign recognizes the 25th anniversary of the U.S. Food and Drug Administration (FDA) approval of EpiPen Auto-Injector.


 In April 2014, Nancy Lieberman, a basketball hall of famer, coach and mom, teamed up with Sanofi’s consumer healthcare division Chattem Inc. to introduce Nasacort Allergy 24HR Nasal Spray. Nasacort Allergy 24HR is designed to provide full prescription medicine with a once daily dose.


It’s estimated that more than 25 million people in the U.S. suffer from various types of asthma. Asthma is a disease that consists of  inflammation in the airways. Exposure to an allergen, irritant or activity irritates the inflamed airways causing muscles around the airways to tighten up. When involved in vigorous exercise or activity, individuals with allergic asthma may experience symptoms of exercise-induced asthma (EIA) or exercise-induced bronchospasm (EIB). Children and teenagers are often affected by these type of asthma symptoms.


 To reduce the allergy symptoms, children with pollen or mold allergies who exercise outdoors during pollen/mold seasons should shower after outdoor exercise to wash allergens off their skin, hair and eyes, and use a nasal wash. Without medication, the only way to reduce symptoms and help lungs deal with the stress of exercise, is to control inflammation and minimize exposure to allergens and irritants.


Photo: Adrian Peterson

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